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The Marketing Plan failed because someone forgot to sweep.

The battle was lost because they didn't use a brooom

A week ago today, I went shopping with my daughter.

One of the stores we went in had huge clumps of dust under the racks. I counted over twenty-five items on the floor.  One employee was hanging up garments that had been tried on and left in the fitting rooms.  He walked right past the clothes that were on the floor. Two employees were chatting at the register.

I thought, “Can’t you see how dirty your store is?  Did your mother never  teach you how to use a broom?”

I usually will pick up a garment if I find one laying on the floor. I didn’t this time, there were too many.

If you owned this store wouldn’t you want to know what it looked like?  I sent an email to the head office. They sent me back a standard form letter.

“Blah, blah, blah, thank you for your comment.”

A company may have a good marketing plan. The products may be well made. The stores may be in a good location. The Board of Directors thinks they have everything  thought through.

And all the best plans may fail if someone doesn’t use a broom.

I didn’t buy anything.

I walked out of the story with my money in my purse. The store felt dirty; the clothes felt dirty. Had the garment I wanted to buy been laying on the floor in a pile of dust?

The marketing plan failed because someone forgot to sweep.

About Pamela Hodges

My name is Pamela Hodges. I am a writer and an artist. I write to encourage and to bring laughter. I paint cats, draw cartoons and write books for children and grown ups.

You are an artist. Yes, you are. Really.

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Get the FREE illustrated, sort of a comic book, “You Are An Artist.” Believe in yourself and your ability to draw. xo Pamela

  • Agh, the applications that can be made here…

    • pamelahodges

      Oh, please tell me one.

      • I’m thinking things like: people usually notice what you haven’t done before they notice what you have; that the small and often menial things are of great importance; that doing something only matters if its done well; professionalism includes taking care of housekeeping details; low expectations ensure poor results…

        Haha! Shall I go on?!