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Mike Jeffries looks at the outward appearance – God looks at the heart

You are more than your size.

When you go into a store to buy clothes, you choose clothes that will fit you. You  try on clothes that are your size.

A person who wears an  extra small is not more valuable than a person who  wears an extra-large.

Tall, short, thin, fat, small, large. The outward appearance doesn’t show the heart.

But the Lord said to Samuel, “Do not look on his appearance or on the height of his stature, because I have rejected him. For the Lord sees not as man sees: man looks on the outward appearance, but the Lord looks on the heart.”
I Samuel 16:7

Mike Jeffries, CEO of Abercrombie and Fitch doesn’t sell plus size clothing in his stores. The largest size for women is a size 10-12. If you are a woman and your waist is  larger than 31 inches you won’t fit into their jeans. The largest waist size for men’s pants is  36 inches. Men’s shirts go as large as an XXL.  You can see the size chart here.  Jeffries likes to sell to small woman, and men with big chests and small waists.

Jeffries places value on size. He limits who can buy his products.

His marketing plan is limited.  His view on people is limited.

Mark Twain and Mike Jeffries are wrong. Clothes don’t make the man. The heart does.

Clothes make the man. Naked people have little or no influence on society.
Mark Twain

Jeffries has been called ugly. People don’t like the comment he made in an interview in 2006 about wanting to sell to cool kids, so they call him ugly. Repaying evil for evil. I don’t care what Jeffries looks like.

Do not repay evil with evil or insult with insult. On the contrary, repay evil with blessing, because to this you were called so that you may inherit a blessing.
1Peter 3:9

And it’s his business; he can sell his clothes to whoever he wants. He  can make his clothes any size he wants. You don’t have to shop in his stores.   You decide which retailer gets your money. No retailer is getting any of my money for at least a year as I am not buying any clothes for 365 days. 

Jeffries made a public apology on May 15th on his companies facebook page. I have quoted part of it here.

We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics.
Mike Jeffries

I will pray for Mike Jeffries.   I pray he will realize people are more than their size. If he is really completely opposed to discrimination he needs to cut some new pattern sizes for his clothes.

God values me. I don’t need to be a size small to feel valued.

Consider the ravens: They do not sow or reap, they have no storeroom or barn; yet God feeds them. And how much more valuable you are than birds!
Luke 12:24

You are valuable. God doesn’t care what size clothing you wear.  He looks at your heart.

Do you feel size is important? Where do you get your value from?


About Pamela Hodges

My name is Pamela Hodges. I am a writer and an artist. I write to encourage and to bring laughter. I paint cats, draw cartoons and write books for children and grown ups.

You are an artist. Yes, you are. Really.

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Get the FREE illustrated, sort of a comic book, “You Are An Artist.” Believe in yourself and your ability to draw. xo Pamela

  • Abercrombie & Fitch aren’t the only ones who market to a particular niche. Some top women’s brands also limit their sizes, too. My complaint is with a different kind of manufacturer – the shoe manufacturers. Do you know size 10.5 is becoming extinct? I do not want to wear step-sister shoes. I don’t want to wear flip-flips or sandals all year long. I think I need to start a special interest foot group. Anyway, having said all of that, A&F isn’t a place I’m interested in..unless they have size 10.5 shoe in a low heel with leather uppers.

    • You could always wear crocs. I never thought about the size shoes are available in. Interesting. I will keep my eye open for you. Was it hard to find shoes when you lived in Japan?

      • Ummm. No. (to Crocs) We shopped on the military base and shoes weren’t an issue back then. It’s only been in the past 5 years or so, that I’ve seen a deficiency in this area by the labels that I have always worn and that work for my flat feet.

  • Janelle

    It’s been an interesting social situation to follow, from the differing viewpoints: marketing, identity, social media response, body image. I know I personally would not buy clothes from there, but then I’d not given the brand a second’s thought before and now I certainly know who they are.

    • I have never liked the store because of the sexual content of their advertising. Oh dear, I gave Mr. Jeffries more free publicity.

  • I admit it, I do get value from my size but it’s more because I don’t want people to see me as undisciplined. I do not aspire to shop at Abercrombie & Fitch. In fact, I’m not buying any clothes at all until at least May 1, 2014.